Search Engine Marketing (SEM)
Search Engine Marketing is a type of paid Online Marketing that offers companies the option to increase their visibility in Search Engine Result Pages (SERPs). The three main types of Search Engine Marketing are through Paid Placement, Pay Per Click (PPC), Shopping Engines (Amazon, BizRate, Shopzilla), and Contextual Advertising (Google AdSense).
Search Engine Marketing Benefits:
- Increased Exposure and Traffic
- Reach Your Target Market
- Greater Return On Investment (ROI)
- Visibility Advantege Over Competitors
