Online Marketing Services
Even though the Internet is still relatively young, as of 2011, there were approximately 550,000,000,000 live websites inhabiting the World Wide Web. Approximately, only 1,346,966,000 of those websites are even on Google’s radar. So, of all the 550 billion websites that are “live”, only 25% of them are listed within Google’s directory. The “how, where, when and why” those websites show up within that directory depends on how Google ranks your website.
If your website is off the radar, you are not being searched. This is where Apple Marketing can step in and help you get found.
Many of the clients we are honored to work with are start-up companies and need effective yet inexpensive solutions to fit their budget. The first step to any great Organic Marketing campaign is building a website that is strong from the bottom up. Great content and a well organized site structure is mandatory. And like anything organic, organic traffic takes time and nurturing to grow into something successful with longevity.
Simple Organic Solutions
- Company Blog
- Social Media
- Keyword Research
- Linking from Other Sites
Search Engine Optimization (SEO)
The first place to start when building a great website is from the inside-out or bottom-up. What we mean by this is, a great website isn’t just about how it looks. To be “found” once the site is live, the content should be written for both the Search Engines and its Target Market. Websites built with the Search Engines in mind are going to be the websites showing up on the first few pages of a search. What does this do for your company?
High Search Engine Ranking does many things, it:
- Provides Company Credibility
- Has a Better Chance of Being Found and Visited
- Helps Your Target Market Find You
- Makes Future Pay Per Click (PPC) Campaigns More Effective
Content Development Services
Believe it or not, content development can be the most daunting responsibilities involved in launching a new website. It is one of the greatest mysteries of website development. It would make sense that content development would be easy because who knows more about YOUR business than you? Good content isn’t just about entertaining your visitors. Good content is what will help get your website ranked higher on the search engines. Search engines look for keyword rich and subject relative content. A little too much of one but not enough of the other can actually hinder your chances of rising to the top.
Apple Marketing takes Content Development very seriously. We research search trends based on YOUR customer search keywords and phrases and trends in your industry to provide you with content that will not only attract the search engines but also your target market.
Good content should stimulate, entertain, inform and entice their readers. Great content gets customers to act. We specialize in medical, non-profit, technical, product description writing and more. Constructing a highly focused message is also imperative to high search engine rankings.